A few observations about the latest overdose of saccharin from John Lewis.
That kid is way too old to be playing with stuffed toys. You’re never too old to own stuffed toys, but there comes an age when you need to move on to grown-up toys. At least they are toys, I suppose, because allowing penguins to be kept as pets is just wrong.
In addition, showing Christmas adverts at the start of November is ridiculous. The only reason that Christmas is now 1/6th of the entire year, is because the dream of a perfect Christmas that John Lewis are trying to sell you in this advert requires ridiculous amounts of money. Big retail owners don’t care about you having the perfect old fashioned Christmas. They care about how much money is in the till at closing time on December 24th, so they need to give you plenty of time to ensure you fall for the schmaltz and the hype, because clearly Christmas will be ruined if you don’t fill the house with crap toys for the kids, trees, decorations, lights, cake, yule log, pudding, Christmas dinner, sherry for Grandma, etc etc ad infinitum.
It’s dross. Stop falling for it!